Non-sales founders and technical builders
Sales Advisory for Founders
This one is for founders who came up building, not selling. The product is real. What's missing is everything between the product and revenue.
How does it get to market. What do you say and to whom. What does it cost and why. What does the process look like from first touch to closed. When do you hire your first rep, what does good look like, and how do you know if they're working out.
I'll go as deep as you want — a few sessions to get unstuck, or an ongoing seat at the table while you build the function out.
What this looks like
A few shapes an engagement takes.
Not a menu — just examples. Yours gets built around your goal.
Positioning and messaging
Who this is for, what it replaces, and why they should care — in language a buyer repeats back to you.
Pricing and packaging
What to charge, how to structure it, and how to hold the line when it gets tested.
Go-to-market motion
The route to your buyer and a repeatable process behind it, from first touch to signature.
Your first sales hires
When to hire, who to hire, what to pay them, and how to tell early whether it's working.
Why me
Where this comes from.
I've been the person who turned a product into a repeatable revenue motion — then led it to 3x ARR and an exit. I've sold $10M+ myself, hit 100% of my quarterly quotas, and built the pipeline engine underneath all of it. I know which of these decisions actually matter early and which ones you can defer.
Also
Not quite your seat?
Individual contributors
1:1 Coaching for Reps
A personal trainer for your number. Whatever you're chasing, we build the plan around it and I make sure you hit it.
Sales and sales development leaders
1:1 Coaching for Sales Leaders
Managers through VPs, including sales development leadership. Team, structure, numbers, pipeline — and your own career.